Starkey Hearing Technologies' Halo 2 Made for iPhone Hearing Aid Named One of Inc.'s "Most Brilliant Product Designs of 2016"

Inc. magazine honors Halo 2 hearing aid in third annual Iconic Design Awards for being an empowering technological solution to a real-­‐‑world problem

MINNEAPOLIS (June 20, 2016) — Starkey Hearing Technologies, one of the world’s leading hearing technology companies, is pleased to announce that our brand-­‐new Halo 2 Made for iPhone hearing aid has been honored with a Best in Class Design Award by Inc. in its third annual Iconic Design Awards.

Listed as one of the “Top 7 Most Brilliant Product Designs of 2016,” Halo 2 was chosen for its sleek, nonintrusive design and powerful technology aimed at solving a real-­‐world problem — helping those with hearing loss feel connected to their world through better hearing. “You’re winning a design award because you nailed a real-­‐world problem,” juror Mona Patel, CEO of Motivate Design, said of Halo 2 in the June publication of Inc. magazine.

Juror Jim Brett, Inc.’s Made columnist and president of home-­‐décor outlet West Elm, noted the real-­‐ world power as well: “I’m a sci-­‐fi fan, so the bionic aspect is very appealing on its own. But when you consider that people who have trouble hearing can feel isolated, being able to better connect to the world around them via their phones is empowering technology.”

The first hearing aid to offer both better hearing and customizable lifestyle and entertainment features, Halo 2 Made for iPhone hearing aids enable true connectivity by working with users’ smartphones to provide real-­‐world benefits such as customized memories, remote control of hearing aid settings and streaming of calls, music and media.

“Today’s hearing aid wearers want more than better hearing. They want — and need — a hearing aid that can adapt to and function in all of the situations their lifestyles puts them in without being obtrusive,” Chief Technical Officer Tim Trine said. “Halo 2 is slender and small, like users want, and our new quad core twin compressor technology and mobile integration gives them the high-­‐definition sound and lifestyle adaptability that they want.”

In its third year, Inc.’s Iconic Design Awards recognize the most innovative, creative, accessible and beautifully designed products designed and sold in America. Winners were selected by a panel of renowned design, retail, manufacturing and marketing experts including Vivian Rosenthal, Jim Brett, Mona Patel and Teran Evans.

For more information about Inc.’s 2016 Product Design winners please click here.

About Starkey Hearing Technologies
Starkey Hearing Technologies is a privately held, global hearing technology company headquartered in Eden Prairie, Minnesota. The company is recognized for its innovative design, development and distribution of comprehensive digital hearing systems. Founded in 1967, Starkey Hearing Technologies currently employs more than 4,800 people and operates 21 facilities and conducts business in more than 100 markets worldwide. The company develops, manufactures and distributes hearing aids via three distinct brands – Audibel, NuEar and its original brand, Starkey. For more information, visit http://www.starkey.com.

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Karen Spaeth
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E-mail: media_contact@starkey.com
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