Starkey Highlights the Hearing Professional During Better Hearing and Speech Month

Starkey President and CEO Brandon Sawalich reflects on growing opportunities to help patients hear better

Eden Prairie, Minnesota (May 15, 2023) – Starkey has a long history of closely partnering with hearing care professionals to provide the best care possible to those with hearing loss. This May, which is the first Better Hearing and Speech Month since the FDA created a new category for Over-the-Counter (OTC) hearing aids, Starkey President and CEO Brandon Sawalich reflected on how hearing healthcare professionals can take advantage of OTC as a steppingstone towards greater awareness about hearing health. This topic, along with Starkey’s latest hearing technology, Genesis AI, was discussed during the most recent episode of Starkey Sound Bites.

“With the global aging population and growing number of people we could help, we needed all-new everything,” said Brandon Sawalich. “There is not one product better than Genesis AI, and I will put that up against any product with a professional. This is a product that is worthy of the hearing professional getting out of their comfort zone. This is a product their patients deserve. And I will, from any patient fitting, guarantee that they're going to hear better.”

Starkey’s new Neuro Sound Technology provides the best hearing experience for patients in all situations. The additive compression system within Genesis AI hearing aids synthesizes the signals from slow and fast compression systems for optimized perceptual outcomes, like the neural fibers that code different information for the brain. Genesis AI is only available through a hearing care professional.

To listen to the full Starkey Sound Bites interview with Brandon Sawalich, visit or find the episode wherever you get your podcasts.

About Starkey

Starkey is a privately held, global hearing technology company headquartered in Eden Prairie, Minnesota. Founded by Bill Austin in 1967, Starkey is known for its innovative design, development and distribution of comprehensive digital hearing systems. Led today by President and CEO Brandon Sawalich, Starkey is the only American-owned provider of hearing technologies. The company has more than 5,000 employees, operates 29 facilities and does business in more than 100 markets worldwide. Learn more at

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