The Best Just Got Better: Starkey Unveils New Styles and Enhancements to Award-Winning Genesis AI Hearing Aids

Eden Prairie, Minnesota (August 31, 2023) – When Starkey launched Genesis AI featuring an all-new processor, all-new sound, all-new industrial design, all-new fitting software, and all-new patient experience, it redefined the future of hearing health. With the industry’s most advanced processor technology, the longest lasting rechargeable battery in a RIC (51 hours from a single charge), the smallest rechargeable RIC with sensor, the best dynamic range, and the smallest custom product, Genesis AI is breaking barriers. And it’s just the beginning.

Today, the best just got better with the addition of new products to the impressive Genesis AI product line, as well as new enhancements designed to offer unprecedented benefits to both patients and hearing healthcare professionals.

Starkey is proud to introduce the industry’s smallest new 2.4 GHz CIC, now powered by the Starkey Neuro Processor and loaded with our Neuro Sound Technology. Plus, Genesis AI’s all-new ergonomically designed standard case meets the battery flexibility providers and patients desire with the introduction of the Genesis AI RIC 312. Both the wireless CIC and the RIC 312 boast 25% more battery life than previous technology.

“At Starkey, we are continuing to push the edge of what is possible,” said Brandon Sawalich, President and CEO of Starkey. “Thanks to unprecedented sound quality in noise and in quiet, more first-fit success and satisfaction, and a patient experience that goes far beyond better hearing, Genesis AI is the hearing technology the industry and its patients deserve.”

With the launch of Genesis AI, Starkey revealed the all-new Neuro Processor. Packed with 6X the transistors and 4X the speed, it was created to mimic the function of the central auditory system through an all-new compression system and an on-chip Deep Neural Network (DNN) accelerator. Edge Mode+, Starkey’s second generation intelligent, on-demand feature just got even better with enhancements to the DNN algorithm. It is now trained on a more diverse database of sounds to ensure patients can hear better anywhere they go.

Additional enhancements to Genesis AI include both professional and patient updates including Offline Mode, improved 2-Way Audio, Feedback Canceller updates, and firmware update notifications through the My Starkey app.

Genesis AI continues Starkey’s legacy of challenging the status quo and leaning into the mission of “Hear Better, Live Better.” Releasing new enhancements to Genesis AI on the heels of the first longitudinal study to reveal that hearing aids can reduce cognitive decline in older adults at a higher risk, the time has never been better to offer hearing technology that encourages better social, cognitive, and physical health. Genesis AI was engineered from the ground up knowing that hearing care is brain care™.

For more information about Starkey, click here. 

About Starkey
Starkey is a privately held, global hearing technology company headquartered in Eden Prairie, Minnesota. Founded by Bill Austin since 1967, Starkey is known for its innovative design, development and distribution of comprehensive digital hearing systems. Led today by President and CEO Brandon Sawalich, Starkey is the only American-owned provider of hearing technologies. The company has more than 5,000 employees, operates 29 facilities and does business in more than 100 markets worldwide. Learn more at

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