Starkey’s Genesis AI Wins TWICE VIP Award

Eden Prairie, Minnesota (September 5, 2023) – Starkey is proud to announce its all-new Genesis AI hearing aids have been named a TWICE VIP Winner in the Aging-in-Place Technology category. This prestigious honor recognizes the year’s most innovative new products from around the world that set industry benchmarks in excellence.

“At Starkey, we don’t settle for ordinary,” said Starkey President and CEO Brandon Sawalich. “Genesis AI continues to push the edge of what’s possible, and as a result, our technology repeatedly earns international recognition for outstanding achievements in innovation. And we aren’t done yet – in five years, we’ll be ten years ahead.”

When Starkey launched Genesis AI featuring an all-new processor, all-new sound, all-new industrial design, all-new fitting software, and all-new patient experience, it redefined the future of hearing health. Now, the best just got better with the addition of new products to the impressive Genesis AI product line, as well as new features designed to offer unprecedented benefits to both patients and hearing healthcare professionals.

“Genesis AI is Starkey’s most advanced hearing technology yet and it’s primed for continued success,” said Starkey’s Chief Technology Officer and Executive Vice President of Engineering, Achin Bhowmik, Ph.D. “By transforming hearing aids from single function listening enhancement devices into multipurpose health and communication tools with advanced sensors and artificial intelligence technologies, we can offer groundbreaking hearing aids that are having a real impact on people’s lives.”

Hearing health plays a significant role in our emotional well-being and physical health by reconnecting people to their communities. With Genesis AI, Starkey pushed artificial intelligence to its limits, enhancing sound perception, personal health monitoring and engagement to levels unlike anything else in the industry. Starkey was the first to integrate 3D sensors; the first to enable counting steps; the first to track and encourage social engagement; and the first to provide benefits within hearing aids that went beyond just better hearing. With the recent results of the groundbreaking Aging and Cognitive Health Evaluation in Elders (ACHIEVE) study drawing a link between the use of hearing aids and slowing cognitive decline, it is more important now than ever to offer hearing technology that encourages better social, cognitive, and physical health for those focused on aging-in-place.

To learn more about Starkey, please click here.

About Starkey
Starkey is a privately held, global hearing technology company headquartered in Eden Prairie, Minnesota. Founded by Bill Austin in 1967, Starkey is known for its innovative design, development, and distribution of comprehensive digital hearing systems. Led today by President and CEO Brandon Sawalich, Starkey is the only American-owned provider of hearing technologies. The company has more than 5,000 employees, operates 29 facilities and does business in more than 100 markets worldwide. Learn more at

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