Starkey’s Genesis AI named New Product of the Year by Business Intelligence Group

Eden Prairie, Minnesota (November 22, 2023) – Starkey is proud to announce its all-new, industry-leading Genesis AI hearing aids have been named New Product of the Year in the 2023 BIG Awards for Business. This global recognition, presented by the Business Intelligence Group, recognizes products that demonstrate unparalleled innovation, and are shaping the future of their industry. Starkey’s BIG Award for Business marks the ninth product innovation and design award won by Genesis AI so far this year.

“At Starkey, we don’t settle for ordinary. We continue to challenge ourselves with future-forward thinking,” said Starkey President and CEO Brandon Sawalich.“Genesis AI continues to push the edge of what’s possible, and as a result, our technology repeatedly earns international recognition for outstanding achievements in innovation. And we aren’t done yet – in five years, we’ll be ten years ahead.”

Starkey’s Genesis AI is leading the hearing industry in redefining the future of hearing health, not just with incremental improvements, but with breakthrough benefits. The all-new Starkey Neuro Processor within Genesis AI features the industry’s most advanced processor technology, which mimics the function of the central auditory system through an on-chip Deep Neural Network accelerator. It is not only the smallest processor ever introduced by Starkey, but also the most powerful with 6X more transistors. It is also loaded with 5X more processor memory in addition to 10X the amount of system memory. Moreover, with a superior power-efficient architecture, Genesis AI offers more than double the battery life compared to previous technology.

“Congratulations to the entire Starkey team for re-architecting the hearing aid both inside and out,” said Starkey Chief Audiology Officer and Executive VP of Product Strategy Dr. Sara Burdak. “Genesis AI is Starkey’s most advanced hearing technology yet and it’s primed for continued success. Receiving this honor is a tribute to our commitment to excellence, along with the research and development we devoted to producing our all-new hearing technology.”

To learn more about Starkey, please click here.

About Starkey
Starkey is a privately held, global hearing technology company headquartered in Eden Prairie, Minnesota. Founded by Bill Austin in 1967, Starkey is known for its innovative design, development, and distribution of comprehensive digital hearing systems. Led today by President and CEO Brandon Sawalich, Starkey is the only American-owned provider of hearing technologies. The company has more than 5,000 employees, operates 29 facilities and does business in more than 100 markets worldwide. Learn more at

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