Starkey Presented International Excellence in Design Award

Genesis AI Wins Good Design® Award

Eden Prairie, Minnesota (January 4, 2024) – Starkey is proud to announce its all-new Genesis AI hearing aids have won a 2023 Good Design® Award from The Chicago Athenaeum: Museum of Architecture and Design. As the world’s oldest and most recognized program for design excellence, this year's awards competition received a record number of submissions from leading manufacturers across the world. Starkey’s Good Design Award marks the tenth product innovation and design award won by Genesis AI since hitting the market.

“Congratulations to the Starkey team for this impressive, international recognition,” said Starkey President and CEO Brandon Sawalich. “Genesis AI not only has outstanding product design, but it’s also the industry’s best performing flagship product on the market. Thanks to the hard work and innovation of our team, Genesis AI continues to be recognized as a cutting-edge product that is turning hearing aids into want-to-wear devices.”

Starkey’s Genesis AI is leading the hearing industry in redefining the future of hearing health, not just with incremental improvements, but with breakthrough benefits. The all-new Starkey Neuro Processor within Genesis AI features the industry’s most advanced processor technology, which mimics the function of the central auditory system through an on-chip Deep Neural Network accelerator. It is not only the smallest processor ever introduced by Starkey, but also the most powerful with 6X more transistors. It is also loaded with 5X more processor memory in addition to 10X the amount of system memory. Moreover, with a superior power-efficient architecture, Genesis AI offers more than double the battery life compared to previous technology.

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About Starkey
Starkey is a privately held, global hearing technology company headquartered in Eden Prairie, Minnesota. Founded by Bill Austin in 1967, Starkey is known for its innovative design, development, and distribution of comprehensive digital hearing systems. Led today by President and CEO Brandon Sawalich, Starkey is the only American-owned provider of hearing technologies. The company has more than 5,000 employees, operates 29 facilities and does business in more than 100 markets worldwide. Learn more at

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