Starkey’s Genesis AI Wins Prestigious MedTech Breakthrough Award

Eden Prairie, Minnesota (May 9, 2024) – Starkey is proud to announce that Genesis AI has been selected as a winner in the 2024 MedTech Breakthrough Awards for Best New Technology Solution – Hearing Aid. Receiving thousands of award nominations from the best and brightest digital health and medical technology companies all over the world, this prestigious international award recognizes the most innovative products in the global medical technology market.

“At Starkey, we’re always thinking 10 years ahead in order to create the best performing hearing aids on the market,” said Starkey President and CEO Brandon Sawalich. “Genesis AI is the next-generation hearing aid people want, packed within a beautiful design and outstanding, transparent sound quality. Thanks to the hard work and innovation of our team, Genesis AI continues to be recognized internationally as the cutting-edge product that is turning hearing aids into want-to-wear devices.”

When Genesis AI was introduced, it marked a new era for Starkey while setting the standard for premium plus technology. It was all-new everything, including all-new sound, delivering over 80 million automatic adjustments per hour to give patients unrivaled sound quality and ease of use. In addition, the all-new Starkey Neuro Processor features the industry’s most advanced processor technology, which mimics the function of the central auditory system through an on-chip Deep Neural Network accelerator. With the introduction of exciting new features like Edge Mode+ and motion-based optimization, the next generation of Genesis AI continues to exceed expectations and helps patients hear clearly in more situations.

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About Starkey
Starkey is a privately held, global hearing technology company headquartered in Eden Prairie, Minnesota. Founded by Bill Austin in 1967, Starkey is known for its innovative design, development, and distribution of comprehensive digital hearing systems. Led today by President and CEO Brandon Sawalich, Starkey is the only American-owned provider of hearing technologies. The company has more than 5,000 employees, operates 29 facilities and does business in more than 100 markets worldwide. Learn more at

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