Industry Veteran Eric Spar Joins Starkey as Managing Director of Key Accounts

Eden Prairie, Minnesota (June 11, 2024) – Starkey announces the addition of veteran industry leader Eric Spar to its U.S. Commercial Sales leadership team as Managing Director of Key Accounts. In this new role, he will be responsible for developing and cultivating relationships with key customers to drive market expansion in the U.S.

“With the overwhelming success of Starkey’s technology portfolio, including the Genesis AI and Signature Series, we are excited to leverage Eric’s extensive industry knowledge, technological expertise, and longstanding partnerships to expand our reach. Eric’s expertise will allow more hearing healthcare professionals to connect with Starkey,” said Kyle Acker, Au.D., Vice President of U.S. Sales at Starkey. “I have had the pleasure of working with Eric in various capacities throughout my career, and we are thrilled to welcome him to the team.”

Spar brings a proven track record in sales leadership, strategic partnerships, and business development. Throughout his distinguished career, he has developed relationships across the globe, gaining an in-depth understanding of the challenges faced by providers and business administrators, and determining how best to support them. Spar's accomplishments include growing a hearing aid manufacturer to prominence in the U.S., consulting for and developing private practices and medical centers, and advising numerous providers for almost 40 years. His wealth of knowledge and experience will be invaluable in his new role at Starkey.

“Helping people hear better has been a life-long passion and I look forward to sharing my experience at Starkey, an innovative company with a rich history of excellence,” said Spar. “I deeply appreciate the support and partnerships I've made over the years and am enthusiastic about this new chapter in my career.”

About Starkey
Starkey is a privately held, global hearing technology company headquartered in Eden Prairie, Minnesota. Founded by Bill Austin in 1967, Starkey is known for its innovative design, development, and distribution of comprehensive digital hearing systems. Led today by President and CEO Brandon Sawalich, Starkey is the only American-owned provider of hearing technologies. The company has more than 5,000 employees, operates 29 facilities and does business in more than 100 markets worldwide. Learn more at

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