Press room

Eden Prairie, Minnesota (May 19, 2025) – This Better Hearing Month, Starkey is proud to partner with LG to enhance accessibility for people with hearing loss through the power of Auracast™ streaming. With the launch of LG’s 2025 OLED and QNED evo TV, hearing aid wearers can now experience clearer, more immersive sound because of this life-changing technology.

For decades, television audio has been a top concern for hearing aid wearers. Streaming audio from the TV to the hearing aid helps with understanding, listening fatigue, and the fight over the volume control with listening partners. LE Audio and Auracast, the next generation of Bluetooth technology, allow higher fidelity streaming and the ability to stream to multiple users at one time. With Starkey Edge AI hearing technology and LG’s 2025 OLED and QNED evo TV, no additional accessories are needed. Using their Android phone with LE Audio, hearing aid users can stream audio directly to their devices at a personalized volume while their listening partners enjoy their own optimal setting.

“By partnering with LG to integrate Auracast streaming directly into LG’s latest TVs, we are breaking down barriers to accessibility and delivering a seamless, high-fidelity listening experience for hearing aid users,” said Starkey Chief Technology Officer and Executive Vice President of Engineering, Achin Bhowmik, PhD.

“Pursuing LG’s ‘Better Life for All’ philosophy, we are committed to providing easy accessibility in entertainment to everyone as well as individuals with disabilities.” said SP Baik, Vice President and Head of TV Product Planning at LG Electronics.

About LG Electronics USA

LG Electronics USA Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics Inc., a smart life solutions company with annual global revenues of more than $60 billion. In the United States, LG sells a wide range of innovative home appliances, home entertainment products, commercial displays, air conditioning systems and vehicle components. LG is an 11-time ENERGY STAR® Partner of the Year. www.LG.com.

About Starkey
Starkey is a privately held, global hearing technology company headquartered in Eden Prairie, Minnesota. Founded by Bill Austin in 1967, Starkey is known for its innovative design, development, and distribution of comprehensive digital hearing systems. Led today by President and CEO Brandon Sawalich, Starkey is the only American-owned provider of hearing technologies. The company has more than 5,000 employees, operates 29 facilities and does business in more than 100 markets worldwide. Learn more at starkey.com.