Starkey Aligns New Forward-Thinking, Agile Global Retail Strategy Under Chief Retail Officer

Hearing healthcare industry veteran Jeff Geigel to lead Starkey’s global retail clinics and teams

Eden Prairie, Minnesota, July 30, 2020 – Starkey is pleased to announce Jeff Geigel has been named the organization’s Chief Retail Officer. For more than 20 years, Geigel has built a strong track record of success in the hearing healthcare industry, leading dynamic, high-growth organizations and developing the teams within them. As Chief Retail Officer, Geigel will be responsible for leading Starkey’s global retail clinics and teams.

“As a global organization, Starkey’s commitment to the growth and success of our retail business extends beyond the United States. From Canada and Europe to South America and Asia, we have talented teams on the frontlines of providing the best patient care around the world,” said Starkey President and CEO Brandon Sawalich. “Jeff’s experience and knowledge will not only contribute to the ongoing success of the retail team, but Starkey’s executive team and the company as a whole.”

Over the course of his career, Geigel has held numerous executive-level positions within retail and wholesale hearing healthcare organizations. His extensive experience in, and knowledge of, retail sales and operations team development and strategic planning has positioned him to successfully lead Starkey’s global retail teams to continue to be market growth leaders.

“I continue to be impressed by the quiet success of Starkey’s retail operations, and I’m humbled by this opportunity to lead a team of experienced industry professionals,” said Geigel. “Over the past five years, Starkey’s breakthroughs in innovation have opened the door to incredible opportunities to improve patient experience. I am excited to start this new chapter of my career as the hearing industry embarks on its best decade yet.”

About Starkey
Starkey is a privately held, global hearing technology company headquartered in Eden Prairie, Minnesota. Founded by Bill Austin in 1967, Starkey is known for its innovative design, development and distribution of comprehensive digital hearing systems. Led today by President and CEO Brandon Sawalich, Starkey is the only American-owned provider of hearing technologies. The company has more than 5,000 employees, operates 26+ facilities and does business in more than 100 markets worldwide. Learn more at

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