Hearing loss is personal—why shouldn’t your hearing aids be?
That’s what Starkey custom hearing aids are here for: cutting-edge technology that addresses not only your hearing loss, but also your lifestyle, comfort, and personal preferences—in a small, discreet device custom crafted for your ear.
Masterfully designed with your life in mind, custom hearing aids are created using an earmold impression taken of your individual ear canal to ensure the perfect fit for your ear. From that impression, the custom hearing aid style is crafted. This can range from a device that hides completely in your ear to one that rests snugly outside your ear canal, “earbud style.”
So, what types of custom hearing aids are available?
Known across the industry as a leader in custom hearing innovation and craftmanship, Starkey designs each custom hearing aid to deliver clear, authentic sound, intelligence that adapts to your hearing situation, speech enhancement and noise reduction—all packed into a full line of modern styles including:
- In-the-ear (ITE): The largest custom hearing aid, ITE fits within the outer portion of the ear.
- In-the-canal (ITC): ITC fits partially in the ear canal, with part of it visible outside the ear.
- Completely-in-canal (CIC): CIC fits fully inside the ear canal, with only a tiny removal handle visible.
- Invisible-in-canal (IIC): The smallest, most discreet custom, IIC fits in the second bend of the ear canal where it’s virtually invisible to others.
Learn more about Starkey’s latest custom hearing aids here.
(We should note that custom hearing aids may not be right for everyone, as some ear canals or hearing needs aren’t conducive to fitting them. Always work closely with your hearing care professional to decide which type of hearing aid style is best for you.)
Now that you have an idea of what custom hearing aids are, let’s explore 4 reasons why you should consider them to treat your hearing loss.

1. You can keep your hearing loss personal.
Of course, we all want to be able to hear our family, friends, and the world around us, but not everyone is comfortable publicizing their hearing loss. If this sounds like you, no problem—custom hearing aids have you covered.
Because they are available in four small, sleek styles—including one (IIC) that is virtually hidden to the human eye—you can choose to be as discreet with your hearing aids as you’d like. With Starkey customs, we understand that confidential can help with confidence.
2. You can have more control over your hearing journey.
Hearing loss happens, and often without our control. But wearing custom hearing aids can replace feelings of powerlessness with empowerment through personal choice—and lots of it.
Starkey’s newest custom hearing aids give you much of the same clear sound and innovative technology as our standard hearing aid, plus choices based around your needs, including:
- Style: Would you like your hearing aids hidden or does the hip and popular “earbud” look feel more like you?
- Color: Are you seeking a subtle skin tone to help your device blend in, or is an expressive tech shade more your vibe?
- Rechargeable or non-rechargeable: Do you prefer using batteries or a charger to power your hearing aids?
- Wireless or non-wireless: Would you enjoy having hearing aids that can connect to and stream audio from Bluetooth® devices or do fewer “bells and whistles” work better for you?
- Smartphone connectivity: Does the option of streaming calls, controlling your hearing aids using the My Starkey app, and more, appeal to you?
- User controls or no user controls: Are you interested in hearing aids you can adjust yourself or ones you simply put in and “go”—without touching them the entire day?
All of these are choices you can make to personalize your hearing journey—and you don’t have to address them on your own: Your hearing care professional will be there to guide you through your options and help you find the right custom solution for your life.

3. You can hear with confidence and comfort.
Starkey custom hearing aids are handcrafted to fit your individual ear canal snugly and securely. This precise fit inside your ear not only helps to increase comfort by minimizing pressure points but also eases concerns about hearing aids falling out.
And your confidence needn’t end there: Just like our standard hearing aids, Starkey customs feature long-lasting durability and are waterproof* against unexpected dunks, moisture, and weather.
You can also enjoy comfort in knowing your customs will keep up with conversations—thanks to continuous battery life for up to 42 hours.
4. You can wear head accessories without interference.
Whether you wear a protective helmet for your job, glasses because, well, you need them, or facemasks during certain times—it’s possible to experience some disruption with standard (behind-the-ear) hearing aids when you take such items on or off your head. Custom hearing aids can help you avoid this.
By resting directly in your ear, customs create a clear path for wearing whatever you’d like through ease and convenience. Plus, having hearing aids “out of the way” can make it much easier to forget you’re even wearing them and focus on your day.
Loving the idea of better hearing built around you? Then why wait…

Find out if custom hearing aids are right for you.
Want to learn more about custom hearing aids and whether they’re the best fit for you? Visit a licensed hearing care professional. They can walk you through the latest technology and answer any further questions you may have.
If you don’t have a hearing care professional yet, simply type your zip code in here to find a provider near you.